Would Never Be Allowed to Work for Target Again
Target retail stores employees have skillful reason to be thankful this Thanksgiving week–the company promises that they won't open on Thanksgiving Day. Nor do they intend to return to Thanksgiving solar day operations. Ever.
Target CO Brian Cornell released the contents of an internal memo the store chain released to its employees with the Associated Press (AP). It said this:
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"What started equally a temporary measure out driven by the pandemic is at present our new standard — one that recognizes our ability to deliver on our guests' vacation wishes both inside and well beyond store hours. You don't accept to wonder whether this is the last Thanksgiving you'll spend with family and friends for a while, because Thanksgiving store hours are one thing we won't 'get back to' when the pandemic finally subsides."
Why Did Target Make This Change?
So why did Target make this policy alter? They did not expressly outline the reason for this decision. Economists and shoppers across the cyberspace speculate near several possible reasons. Here are a few things that possibly went into their decision-making procedure.
1 – Opening the Doors on Thanksgiving "Stole" Target's Black Friday Sales
Economists note that Thanksgiving Day shop hours beyond the retail industry came in response to losing sales to Amazon. Instead of bolstering sales, still, many retail chains ended up diminishing their Black Friday sales. In other words, they shifted in-store traffic, splitting it over two days instead of attracting additional shoppers. Without increasing profits, the actress shopping day is unnecessary.
ii – Public Outrage for Target Employees
Stores used to open Thanksgiving at 9 pm, then host huge overnight sales events. This schedule gave their employees fourth dimension to spend the holiday with their family and friends.
Simply that changed a few years ago when retailers decided to open up all mean solar day. Much to the surprise of these stores, customers did not flock in to snap upwardly the bargains. Instead, many customers did non shop–they stayed home and historic. Employees gave upwards their precious fourth dimension to ring only a few sales. In fact, many shoppers refused to shop on Thanksgiving Day in solidarity.
3 – Meeting the Chain'southward New and Improved Equity Commitment
In general, a disproportionate of people of color work extended hours as retail workers. Target renewed its commitment to providing some of the best working weather in the retail industry, specially helping to uplift minority communities, in 2020. This decision further reinforces their commitment to their employees amid groups who are typically marginalized.
Previously Target took other steps to back up equity, including carrying goods made by minority-owned and female-endemic businesses, contributing to social justice causes, and celebrating Juneteenth.
4 – Target Changed Their In-Store Sales Strategy
Despite the many obstacles that arose from the coronavirus pandemic, information technology also became a hazard to allow people to reevaluate their lives. Target likely reflected on how they could be a more resilient visitor. Instead of relying on Black Friday sales, Target and other retail giants have rolled out "Season-Long Savings," which started in early October. These special sales events encouraged shoppers to snap upward great bargains before.
Target'due south Master Growth Officeholder, Christina Hennington, explained this about their October Target Deal Days issue:
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"…with so many of our guests looking to kick off their shopping early, we're helping them get a spring first with deals commencement earlier than ever."
This approach allows retailers to take the strain off their supply chain and provide better customer service.
v – They Developed a More than Robust Online Shopping Experience
Remember how retailers opened on Thanksgiving Day to go on up with Amazon? Over the past years, Target has made a more customer-friendly online shopping experience to be more competitive. Online shoppers have more shopping options on the company'south website. In addition to traditional online orders, they can also cull curbside pickup or quick personal delivery in urban areas.
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Final Thoughts on Target Deciding to Shut on Thanksgiving Day
Many retailers opened up for Thanksgiving Mean solar day to keep up with online behemoths similar eBay and Amazon. Nonetheless, the public largely ignored them. They saw relatively slow sales or fifty-fifty gained negative feedback from concerned shoppers. Even worse, they deprived their employees of the opportunity to enjoy the chance to spend the holiday with their families–precious fourth dimension they could never become back!
Hopefully, other stores will follow the pb and stay closed like Target.
Source: https://www.powerofpositivity.com/target-employees-never-work-thanksgiving-day-again/
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